Your Coaching App
Your workouts, nutrition, progress and coaching are organized in one convenient place you can access wherever you train.
Personal Fitness + Nutrition Coaching for 50+
Your workouts shouldn’t come from a generic template, and neither should your nutrition.
Not ready to start? Talk with Jennifer first.

Built for real life after 50
Maybe you want to lose weight. Maybe you want to rebuild muscle, feel stronger, improve your fitness or finally understand what you should be eating.
You don’t need another fitness challenge, restrictive diet or collection of workouts. You need someone who understands your goals, creates a plan for you and helps you adjust it as you progress.
Build a sustainable approach to nutrition and training without extreme dieting.
Train with purpose using workouts designed around your ability, experience and goals.
Create consistent habits that help you feel stronger and more capable in everyday life.
Stop piecing together workouts and nutrition advice. Follow one personalized plan built for you.
Meet your coach
Your program is designed by a real fitness professional. Not an algorithm.
MFCO gives you access to Jennifer Roberts, an experienced fitness professional who personally designs your training and nutrition around your goals, experience, schedule, preferences and starting point.
Jennifer isn’t simply demonstrating exercises in an app. She’s your coach. Your program can evolve as you do, giving you professional guidance without requiring you to organize your life around traditional in-person personal training.

Jennifer Roberts, IFBB ProTraining and nutrition, personally programmed.
Personal coaching, wherever you train
Your personalized workouts, nutrition, progress tracking, check-ins and direct access to Jennifer are organized in one easy-to-use app.
Your workouts, nutrition, progress and coaching are organized in one convenient place you can access wherever you train.
Jennifer creates your training program around your goals, experience and available equipment.
Get nutrition guidance designed around your goals and lifestyle, without turning eating into a second job.
See what you've accomplished and give Jennifer the information she needs to keep your program moving forward.
Have questions? You're not left figuring everything out alone. Jennifer is part of the process.
Check in regularly to share trackable metrics, reflect on your progress and give Jennifer the insight she needs to adjust your plan.
The app gives you the tools. Jennifer gives you the coaching.
Getting started is simple
From “where do I start?” to a plan made for you.
Complete a short onboarding questionnaire about your goals, fitness experience, lifestyle, equipment and nutrition.
Jennifer reviews your information and creates personalized workouts and nutrition guidance based on your needs.
Open your app and you'll know exactly what you're doing, from today's workout to your nutrition and progress.
Follow your program, track your progress and stay connected so Jennifer can evolve your coaching as you progress.
Why MFCO?
There’s a big difference between an in-person trainer and having a coach who shows up every day.
| Personal Trainers | MFCO |
|---|---|
| Personal Trainers: Training Tied to a Gym | MFCO: Workouts Anywhere You Go |
| Personal Trainers: No Nutrition Guidance | MFCO: Personalized Fitness & Nutrition Plans |
| Personal Trainers: Work Around Your Trainer's Availability | MFCO: Flexible Personal Training on Your Schedule |
| Personal Trainers: Limited Progress Visibility | MFCO: Easy Workout & Progress Tracking |
| Personal Trainers: More Expensive Personal Training | MFCO: Affordable Online Personal Training |
Technology makes personal coaching more convenient. It doesn’t replace the coach.
Real people. Real progress.
Results that go beyond a number on the scale.
Grant
Age 50
“Jen challenged me to commit to a 100-day program: complete a workout every day, include daily cardio, and follow a nutrition plan designed specifically for me without missing a single day. I tracked my exercises, weights, sets, reps, calories, and macros, and Jen was able to monitor my progress and keep me accountable throughout the program. I am extremely happy with my results and feel stronger, healthier, and more confident.”
Ilana
“I started working with Jen with a clear goal in mind: I wanted to learn how to fuel my body in order to build muscle. I learned how to fuel my body properly, train efficiently, and even pose like a pro. I never imagined I'd step on stage, but more importantly, I've carried these healthy habits into everyday life.”
Isabelle
Age 50
“Jen always held me accountable with nutrition and workout goals, and her weekly check ins kept things real. Jen was encouraging, kind and always knew how to lift up spirits when things were tough. Thanks to Jen I was able to compete in several shows and even place first and second in my division with an invite to a national show.”
Coaching that meets you where you are
You don’t need to choose the right program. That’s what your coach is for. Whether you’re starting again after years away from the gym or you’ve trained for decades, your program begins with your current ability and your goals.
Supportive, approachable programming that helps you build confidence and consistency.
Structured training and nutrition designed to help you move beyond inconsistent results.
More advanced programming for people who already train consistently and want professional guidance to reach the next level.
Simple, transparent coaching
One coaching service. Choose how long you want Jennifer in your corner.
3 Months
Ideal for getting started with personalized coaching and establishing a strong routine.
$149/month
$447 total, paid upfront
+ applicable taxes
6 Months
Most PopularMore time to build consistency, progress your training and make your new habits stick.
$129/month
$774 total, paid upfront
+ applicable taxes
Save $120 compared to the 3-month rate
12 Months
Best ValueOngoing coaching, accountability and program progression for lasting results.
$99/month
$1,188 total, paid upfront
+ applicable taxes
Save $600 compared to the 3-month rate
Every plan is paid once upfront for the complete term you choose. Your term does not renew automatically when it ends, and no payment is taken when you complete the questionnaire. Questions? Email contact@myfitnesscoachonline.com.
Every plan includes
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Experience matters
Jennifer competed and coached her way to IFBB Professional status, and spent years working with people who were rebuilding strength, changing their body composition or learning how to eat in a way they could sustain.
That work taught her something simple: results come from a plan that fits the person, and from having someone in your corner when life gets busy. MFCO is how she brings that coaching to people who can’t, or don’t want to, organize their week around in-person sessions.
“I’ve spent years learning what it takes to build strength, improve body composition and create sustainable nutrition habits. MFCO lets me bring that experience directly to you, wherever you live and wherever you train.”
Questions? Start here.
You don’t need another fitness plan.
Stop guessing which workouts to do, what to eat or whether you’re making progress. Tell Jennifer where you are today and where you’d like to go. We’ll take it from there.
Takes just a few minutes. No fitness experience required. No payment now.
Prefer to email? Reach us at contact@myfitnesscoachonline.com