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Personal Fitness + Nutrition Coaching for 50+

Feel Stronger. Get Fitter. Have a Plan That Actually Fits Your Life.

Your workouts shouldn’t come from a generic template, and neither should your nutrition.

Not ready to start? Talk with Jennifer first.

  • Personalized workouts
  • Personalized nutrition
  • Direct access to your coach
  • Everything delivered through the app
See How It Works
IFBB Pro Jennifer Roberts, founder and coach at My Fitness Coach Online

Built for real life after 50

Your Goals Changed. Your Coaching Should Too.

Maybe you want to lose weight. Maybe you want to rebuild muscle, feel stronger, improve your fitness or finally understand what you should be eating.

You don’t need another fitness challenge, restrictive diet or collection of workouts. You need someone who understands your goals, creates a plan for you and helps you adjust it as you progress.

  • Lose Body Fat

    Build a sustainable approach to nutrition and training without extreme dieting.

  • Build Strength & Muscle

    Train with purpose using workouts designed around your ability, experience and goals.

  • Improve Energy & Fitness

    Create consistent habits that help you feel stronger and more capable in everyday life.

  • Know Exactly What To Do

    Stop piecing together workouts and nutrition advice. Follow one personalized plan built for you.

Meet your coach

Meet Your Personal Fitness Coach

Your program is designed by a real fitness professional. Not an algorithm.

MFCO gives you access to Jennifer Roberts, an experienced fitness professional who personally designs your training and nutrition around your goals, experience, schedule, preferences and starting point.

Jennifer isn’t simply demonstrating exercises in an app. She’s your coach. Your program can evolve as you do, giving you professional guidance without requiring you to organize your life around traditional in-person personal training.

  • IFBB Professional
  • Personal Fitness Coaching
  • Customized Training
  • Personalized Nutrition
Jennifer Roberts, IFBB Pro and MFCO coach

Jennifer Roberts, IFBB ProTraining and nutrition, personally programmed.

Personal coaching, wherever you train

Your Complete Coaching Experience. All in One Place.

Your personalized workouts, nutrition, progress tracking, check-ins and direct access to Jennifer are organized in one easy-to-use app.

  • Your Coaching App

    Your workouts, nutrition, progress and coaching are organized in one convenient place you can access wherever you train.

  • Personalized Workouts

    Jennifer creates your training program around your goals, experience and available equipment.

  • Personalized Nutrition

    Get nutrition guidance designed around your goals and lifestyle, without turning eating into a second job.

  • Progress Tracking

    See what you've accomplished and give Jennifer the information she needs to keep your program moving forward.

  • Coach Support

    Have questions? You're not left figuring everything out alone. Jennifer is part of the process.

  • Check-Ins

    Check in regularly to share trackable metrics, reflect on your progress and give Jennifer the insight she needs to adjust your plan.

The app gives you the tools. Jennifer gives you the coaching.

Getting started is simple

How Online Personal Coaching Works

From “where do I start?” to a plan made for you.

  1. 01

    Tell Us About Yourself

    Complete a short onboarding questionnaire about your goals, fitness experience, lifestyle, equipment and nutrition.

  2. 02

    Jennifer Builds Your Program

    Jennifer reviews your information and creates personalized workouts and nutrition guidance based on your needs.

  3. 03

    Access Everything in the App

    Open your app and you'll know exactly what you're doing, from today's workout to your nutrition and progress.

  4. 04

    Train, Track & Adjust

    Follow your program, track your progress and stay connected so Jennifer can evolve your coaching as you progress.

Why MFCO?

Why Choose My Fitness Coach Online?

There’s a big difference between an in-person trainer and having a coach who shows up every day.

Comparison of in-person personal trainers and MFCO coaching across five areas
Personal Trainers: Training Tied to a GymMFCO: Workouts Anywhere You Go
Personal Trainers: No Nutrition GuidanceMFCO: Personalized Fitness & Nutrition Plans
Personal Trainers: Work Around Your Trainer's AvailabilityMFCO: Flexible Personal Training on Your Schedule
Personal Trainers: Limited Progress VisibilityMFCO: Easy Workout & Progress Tracking
Personal Trainers: More Expensive Personal TrainingMFCO: Affordable Online Personal Training

Technology makes personal coaching more convenient. It doesn’t replace the coach.

Real people. Real progress.

Real Client Results

Results that go beyond a number on the scale.

  • Grant

    Age 50

    “Jen challenged me to commit to a 100-day program: complete a workout every day, include daily cardio, and follow a nutrition plan designed specifically for me without missing a single day. I tracked my exercises, weights, sets, reps, calories, and macros, and Jen was able to monitor my progress and keep me accountable throughout the program. I am extremely happy with my results and feel stronger, healthier, and more confident.”
    Goal: Rebuild fitness, lose weight and get healthy again
  • Ilana

    “I started working with Jen with a clear goal in mind: I wanted to learn how to fuel my body in order to build muscle. I learned how to fuel my body properly, train efficiently, and even pose like a pro. I never imagined I'd step on stage, but more importantly, I've carried these healthy habits into everyday life.”
    Goal: Build muscle + learn how to fuel properly
  • Isabelle

    Age 50

    “Jen always held me accountable with nutrition and workout goals, and her weekly check ins kept things real. Jen was encouraging, kind and always knew how to lift up spirits when things were tough. Thanks to Jen I was able to compete in several shows and even place first and second in my division with an invite to a national show.”
    Goal: First bikini competition at 47

Coaching that meets you where you are

Coaching That Meets You Where You Are

You don’t need to choose the right program. That’s what your coach is for. Whether you’re starting again after years away from the gym or you’ve trained for decades, your program begins with your current ability and your goals.

  • Just Getting Started

    Supportive, approachable programming that helps you build confidence and consistency.

  • Ready to Progress

    Structured training and nutrition designed to help you move beyond inconsistent results.

  • Experienced Trainer

    More advanced programming for people who already train consistently and want professional guidance to reach the next level.

Simple, transparent coaching

Personal Coaching Plans & Pricing

One coaching service. Choose how long you want Jennifer in your corner.

  • 3 Months

    Build Momentum

    Ideal for getting started with personalized coaching and establishing a strong routine.

    $149/month

    $447 total, paid upfront

    + applicable taxes

  • 6 Months

    Most Popular

    Create Lasting Change

    More time to build consistency, progress your training and make your new habits stick.

    $129/month

    $774 total, paid upfront

    + applicable taxes

    Save $120 compared to the 3-month rate

  • 12 Months

    Best Value

    Transform for the Long Term

    Ongoing coaching, accountability and program progression for lasting results.

    $99/month

    $1,188 total, paid upfront

    + applicable taxes

    Save $600 compared to the 3-month rate

Every plan is paid once upfront for the complete term you choose. Your term does not renew automatically when it ends, and no payment is taken when you complete the questionnaire. Questions? Email contact@myfitnesscoachonline.com.

Every plan includes

  • Personalized workouts
  • Personalized nutrition
  • MFCO coaching app
  • Progress tracking
  • Direct coach support
  • Program adjustments
  • Works on iPhone, Android and any web browser
  • Your answers stay private and are never sold
  • No payment is taken when you complete the questionnaire
  • Questions before you start? Email Jennifer any time

Read how we handle your information in our Privacy Policy.

Jennifer Roberts, IFBB Pro coach, training outdoors in the mountains

Experience matters

Coaching From Someone Who Lives What She Teaches.

Jennifer competed and coached her way to IFBB Professional status, and spent years working with people who were rebuilding strength, changing their body composition or learning how to eat in a way they could sustain.

That work taught her something simple: results come from a plan that fits the person, and from having someone in your corner when life gets busy. MFCO is how she brings that coaching to people who can’t, or don’t want to, organize their week around in-person sessions.

“I’ve spent years learning what it takes to build strength, improve body composition and create sustainable nutrition habits. MFCO lets me bring that experience directly to you, wherever you live and wherever you train.”
Jennifer Roberts

Questions? Start here.

Online Fitness Coaching FAQ

You don’t need another fitness plan.

You Need a Plan That’s Yours.

Stop guessing which workouts to do, what to eat or whether you’re making progress. Tell Jennifer where you are today and where you’d like to go. We’ll take it from there.

Takes just a few minutes. No fitness experience required. No payment now.

Prefer to email? Reach us at contact@myfitnesscoachonline.com